Choice Architecture How we present the choices can influence how people perceive the question. We can influence the vote.
Emotions and Decision Making Emotions have a integral part in our decision making process. It adds a sort of “lens” on the situation we are comprehending.
Framing How information is presented can influence our perception of it.
I-Frame vs S-Frame Thinking Different frames for the indivdual or society.
Identity Based Motivation How sense of identity plays a role in motivation. (??)
Moral Conviction Upgrading an attitude to a meta-perception state that fundamentally connects to the person’s sense of right or wrong.
Norm Perception as a Vehicle for Social Change We can shift the behaviour of people by shifting their perception of what are the societal norms. Fear of not being included is more influential than direct persuasion.
Normative referring to an ideal. What ought to be (more philosophy, but people in psych use this sort of language as a way to set a base reference point to measure behaviours off of. ie. kill someone for revenge is normatively wrong)